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We may use the information collected through cookies to compile statistics about ad performance. Through Google Ads conversion tracking, Google and we are able to track which ads users interact with and which pages they are redirected to after clicking on an ad. “This community, particularly out of Europe, the first to really embrace our platform.Our shop uses Google Ads. “The DJ and electronic community is extremely important to SoundCloud, and that’s why we chose to announce this news here at Amsterdam Dance Event,” he says. Trainor went on to add that ADE, where about 5,000 dance music professionals and DJs are gathered this week in Amsterdam, was the right place to make the announcement.
Regarding the new partnerships with music software/hardware giants such as Native Instruments, Trainor notes that it’s simply a logical extension of merging like-minded users of platforms on the creator side. “We’ve always had great collaborative conversations with these companies over the years – it evolved naturally and organically,” he says of new partnerships with the hardware and software companies who court the same consumers, namely electronic music DJs/producers and hip-hop beatmakers. Subscribers can opt in to high-quality streaming by going to their settings on the platform. “It’s a whole different level of convenience as we look to the future, and this a first-of-its-kind offering.”Ĭontent uploaded to SoundCloud in a high bitrate or lossless file format is now available to stream in high quality at AAC 256 kbps. “What we are offering is an important first step and high-quality streaming access,” Trainor tells Variety.
Trainor stressed that while streaming for DJs may not yet totally replace high-quality WAV files that DJs download from sites such as Beatport to play in live sets, that day will come. “Through these partnership, DJs will have the largest, most diverse streaming music catalog ever assembled instantly accessible within the tools they use every day.” “SoundCloud is committed to empowering creators with the best tools and resources to grow their careers, which is why we are excited to partner with these leading companies to help DJs take their workflow to the next level,” the CEO added. “Until recently, digital workflows for DJs were limited to downloads and physical media, but streaming workflows are the future,” Trainor said in an accompanying statement.